Friday, April 15, 2011

Starbucks Drive Thru (Reader Challenge!) - Terrible Ad of the Week / News and updates

Hello readers and discerning consumers! It's April 15 - did you pay your taxes today? If you did, you are clearly not a marketing genius like me.

Let me fill you in on a little secret: as a marketing genius, I have found that I acquire wealth faster by not paying my taxes. In fact, the quickest way to see a 10% - 20% increase in your wealth within one year is to not pay your taxes or make any contributions to social security. There are many ways to do this. You might hide your money in a mattress or deposit it in an off-shore account in the Caymans. Or, for a fraction of the cost of real currency, you could print your own fake money and send that to the IRS. Me? I prefer laundering my income through a certain "non-profit" internet blog. There are literally no rules in the economic jungle.
finance model terrible
My personal finance model - for educational purposes only

Speaking of deadlines, there are only 15 more days left in April for you to submit an ad for the Terrible Reader Ad of the Month! (How's that for you, Jamfla?) Who will it be? What terrible ad will torture us this time? Why hasn't anyone submitted an ad since last month? You can submit your ads here, and you can check out last month's TRAOTM here. Don't miss your chance to be part of the greatest marketing blog of ALL TIME.*

At this point, many of you regular readers are probably saying "Wait, where in the hell is the Terrible Ad of the Week?" and "Why does Dan appear to be phoning it in this week?" Well, loyal readers, I'm phoning it in because I'm working on an extra special project for next week's entry. It's going to be revolutionary, so don't miss it.

But don't think that I'm going to leave you hanging without a terrible ad this week. In fact, I have a special challenge that will test your discerning consumer skills to the core. I now present you with the Advertisements Explained Terrible Ad of the Week Reader Challenge!

A couple weeks ago, I snapped this picture of some terrible marketing in the Starbucks Drive Thru:

Using the array of discerning consumer skills that you've no doubt developed as a reader of this blog, do the following:
  1. Analyze this Starbucks advertising and find everything that is wrong with it.
  2. Post your observations in the comments section below.
  3. Wait attentively.
Later this week, I will return like Gandalf charging down the hill to Helm's Deep at dawn on the third day and post my own observations (or the answers, if you will) to this Starbucks marketing debacle. In the meantime, I will be working on the special project for next week.

Good luck readers!

* This claim is based on the fact that someone found my blog last week by Googling the terms "world's greatest marketing genius" - thank you, Google Analytics, for telling me what everyone already knows.

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