Friday, March 11, 2011

Charmin Toilet Paper - Terrible Ad of the Week

Charmin Toilet Paper - Terrible Ad of the Week

Today's terrible advertisement comes to us from Charmin and their "Ultra Strong" line of toilet paper. Charmin is very proud of the fact that their product does not leave ass crumbs, and this fact is prominently displayed throughout this ad:



As you can see in this commercial, bear society is guided by three main tenets:


1) Live freely in nature, with minimal possessions.

2) Care for your children, and teach them the ways of bear society.

3) NO ASS CRUMBS.


This ad wants us to believe that bears are ashamed of ass crumbs and put their children through rigorous inspections until they learn to follow the third tenet of bear society.


bear shameful sad
"I have dishonored my family! I am so shameful!"


This, of course, could not be further from the truth. Bears are shameless creatures that do as they please and do not give a rat's ass about anything. Do you think the bears in these pictures care if they have bits of toilet paper stuck to them? No! They are badasses!


bear eating garbagebear eating coolerbear drunk beerbear arrested police


The fact is, bears tear through picnic sites, eat out of garbage containers and get arrested without hesitation. Charmin, on the other hand, wants us to believe in a whimsical world where bears playfully submit to family ass crumb inspections, all in the name of selling toilet paper. Don't buy into these lies. Charmin doesn't think people are smart enough to understand what "stronger" toilet paper refers to, so they propagate these deceitful fantasy worlds, disrespecting all bears in the process. They could take a big step in the right direction by ditching these playful ass crumb bears and instead making ads that say what they mean and portray real bears doing real bear stuff:


toilet paper bear


Discerning consumers everywhere will thank you, Charmin.

3 comments:

  1. Great post! I'd also like to take this moment to point out that anyone who applies 3 pounds of pressure while wiping their butt has some seriously misguided principles... well, like bears.

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  2. I wonder if all bears wipe with the same amount of force? I don't think 3 lbs worth covers it accurately in a bear's world.

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  3. And who applies 3 pounds of force evenly across the entire surface of the tp while dragging the paper across an entirely flat surface? I mean, I like to think I work out and stay in shape, but come on...

    Jamie, you're assuming bears even care about wiping in the first place. But for future reference:

    Malaysian Sun Bears: 2.5 - 3.5 lbs. force
    Black bears: 3.5 - 6 lbs. force
    Kodiaks: 5 - 8 lbs. force
    Grizzlies: 8 - 12 lbs.
    Polar Bears: NA (wash off in Arctic waters)

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