Of course, this also means that it's time to announce our first ever Terrible Reader Ad of the Month! Many of you submitted terrible ads this month, and choosing the most terrible of these was no easy feat. However, because I am a marketing genius, I was able to narrow it down to one truly terrible, terrible ad that really scrapes the bottom of the marketing barrel.
The ad is for a product called World's Best Cat Litter, and it was submitted by our loyal reader and discerning consumer Freda. I would try to describe it myself, but Freda pretty much said it best in her description of the ad:
"People smelling cat pee. Sick."
So, without further adieu, the Terrible Reader Ad of the Month for March 2011:
As you can see, the marketing strategy over at World's Best Cat Litter is to sell the product with the World's Worst Advertising. I think the real marketing genius here is whoever convinced these people to sniff vials of cat urine and put cat litter in their mouths. From one marketing genius to another, bravo World's Best Cat Litter!
And congratulations to Freda on winning the inaugural Terrible Reader Ad of the Month competition! If you haven't submitted a terrible ad yet, you can do so 24/7 by using the Submit an Ad form above. And if you submitted an ad last month, don't worry, you're still in the running for next month's competition.
Until next time, keep your discerning eyes peeled for terrible ads, and keep reading Advertisements Explained for the worst ads and the hottest marketing insights!
